Stabilize the Camera

Stabilize the Camera

is rule #1 if you want your professional video to be taken seriously. If you’re a business and trying to produce your own videos, the biggest flaw I see is the easiest one to think about – and that is to lock the camera down, stabilize the camera with a tripod. A tripod that is twenty dollars at Best Buy. When you’re holding the camera trying to film somebody it’s very distracting and your message is lost because the person watching is watching this vibration of the camera. That’s the biggest flaw I see with people trying to produce their own videos.

We write, direct and produce videos that take your audience through an experience that leaves them wanting more. By understanding the elements of video production, pre, production & post. We have streamlined the process to be efficient, fast and a lot of fun! We utilize Hollywood camera movements, train with the top directors in the business & our portfolio is made up of brands throughout North America that shine.

It starts with an idea. Then we reverse engineer from our shoot date(s). Typically 3-5 weeks. We then work closely with your brand to effectively communicate ‘your story’. Then like most, what do expect? We walk you through our process. We prep those that will captured on camera. What to wear. What to expect. How to come across. We know most business professionals are not professional actors. We know you didn’t go to ‘acting school’ or have the desire to memorize a script. In the end, it’s about your words. But with our creativity, experience and process – we make you sound and look your very best. It’s that simple.


Jonathan Weiner

Jonathan is an award-winning director with expertise in producing cinematic commercial ads, corporate video productions, and various digital marketing campaigns for companies in Charlotte and across North America.