Wouldn’t it be nice to always know what you’re getting upfront?

Wouldn’t it be nice to always know what you’re getting upfront?

Earlier this year, our writer’s developed several concepts for Owner, Gregg Greene of Michigan Power Rodding.  Our approach has always been the same, great writing, high-quality production & superb talent.  We always leave the viewer laughing & remembering that Michigan Power Rodding always provides upfront pricing.  Typical drain service companies will misquote, over-charge, and surprise their customers.  However, Michigan Power Rodding prides itself on always being upfront.  We hired actors Jason Williams & Katy Wilson, and off we went!  Anytime you are writing for a comedic scripted short the success of the Ad is based a lot on the actor’s performances.  These two did not disappoint!  After our (DP & I) initial scout at a fabulous restaurant location, we knew we had the right location.  Next, Production Day was action-packed as we lit the scene with (4) Aputure LEDs, utilizing both our LS600X Pros, 300d Mark IIs with Lantern’s & brought in our Nova.  We love moving the camera to the action and our RED Gemini came to life on our Dana Dolly once again for all the coverage.  We tend to move fast, get our shots, and let the actors find their flow.  We are definitely known for moving quickly and that shows each time we’re On Set with our crew.  In Post, getting the Sound Mix/Design was also crucial as we layered in Foley & Special Sound Fx to enhance this commercial.  We went LIVE with this Ad just a couple of weeks after we wrapped filming!

This commercial will air on ESPN, ESPN2, Big10 Network, Tiger’s Baseball, MNF, and FS1 in the midwest market as well as various OTT platforms & digital.

Learn more about our commercial video production & how we can bring your brand to life.