Linic Freight

Linic Freight

One of our clients referred us to a colleague of theirs, Linic Freight.  They were in the midst of a brand update & had hired a photographer to create some website photos for their brand.  Unfortunately, they didn’t deliver particularily well so I got a phone call one day.  “Hi, I’m Dmitriy, Penny & I….”  So after about 10 minutes of the phone with him, I said, “It sounds like we may not be a fit for you since we primarily produce higher end commercial & corporate video which pairs up at times with some professional photography.  Why don’t we set-up a time to do a zoom call so I can learn more about the big picture on what you’re trying to do with your brand from a marketing standpoint.  At the very least, I can help point you in some directions as far as solution providers.”  He agreed and we chatted that next week.  After 20 minutes into that call, we both knew that we could do so much more for them if they had the budget and interest in moving forward.  A few hours later, he got back to me with his budget and we were off.  This project was unique and fun for us as Dmitriy runs a small freight & logistics company with his office & warehouse in Matthews, NC.  The layout and space challenged us to produce the cinematic style dialogue we like to include in our brand videos.  So after several pre-production meetings and a location scout we decided that we would film the the first half of the production at our studio in Lake Norman.  A/Roll, Headshots and action website photos to be composited in post production.  Then, that afternoon, our team would go to their office/warehouse to film B/Roll for the video deliverables as well as capture our backgrounds for the composites.  Production went well as they are a fun group that likes to laugh while handling their business.  Same as us!  We wrapped the one full day and then it went back to our post-production team for the standard NLE, Color Grading and Sound Design.  We also used a new designer to handle the dozen composites which came out really good.  We were able to create original website photos using their team and environment in a way that maximized our professional lighting & their time with us.  All in all, the project was a huge success and know the content we produced will help elevate their brand as they complete their brand facelift by the end of this year.

Learn more about our commercial video production & how we can bring your brand to life.