Compassion & Composure

Aikido of Charlotte

Directed by: Jonathan Weiner
Director of Photography: Brett Mullen
AC: Brent Goodroe
Jim Plunkett
Sound by:
Jim Hyde
PA: Billy Hempstead
Make-Up by: Michelle Lee Lopez

Capturing the essence of the beautiful and dance-like martial art of Aikido was a real treat for our team.  We’ve produced a lot of work in the fitness space and showcasing movement in this setting was special.  Our Producer/Director was featured in this corporate brand video as he is the Dojo Cho (School Owner) of Aikido of Charlotte.  With Brett Mullen, seasoned DP, the film’s creative vision came to light very quickly.  Like more successful brand videos, we covered two questions.  Why train in Aikido & why choose Aikido of Charlotte?  With a variety of teachers & students providing our story, we then moved to motion visuals with the impressive RED Weapon 5K.  The edit couldn’t have come together any better.  You have action, story and the pacing and evolution of this brand film really finished strong.