Professional Video Production vs Videography

Professional Video Production vs Videography

Let’s go over some video terms. Professional Video Production is what businesses use. When you see a TV Commercial or a Featured Social Media Ad, it was produced by a professional video production agency. This involves a process, a team of skilled professionals, professional cinema quality production gear, and a proven track record of success.

Videography usually involves a videographer – a one-person team that usually captures video with a lower end camera series like a DSLR or even ENG-style camera. Think weddings. Think lower budget.

This is important to understand because there is a huge difference. A difference in the approach, skill, track record, and cost.

Videography Versus Cinematography

Videography is good for very small budgets. It’s good for weddings, but it’s not good for a business that is trying to capture more clients. It’s not good for a brand that is trying to stand out from its competition. When you are trying to set a video budget for your company, ask yourself what level of return are you after. Just the level of video camera — not to mention the team, the gear, and the rest of the process – can help you understand why a professional video production company works with budgets in the tens of thousands while a videographer will work in the hundreds.


Jonathan Weiner

Jonathan is an award-winning director with expertise in producing cinematic commercial ads, corporate video productions, and various digital marketing campaigns for companies in Charlotte and across North America.