What you're NOT thinking about before video.
I spend a lot of time speaking with business owners each week and educating them, as well as creative agency executives, on how, why, and when to use professional video. And let's just take digital usage only for now, not talking about TV commercials or broadcast. But if you're going to put together a video campaign specifically for digital usage, you have to first make sure that your website is performing correctly. It's optimized, you're getting leads and you're converting on those leads. Because all video's going to do is amplify those efforts, because video engages much better than any other type of marketing.
So I want to encourage you to make sure that you're set up properly with your website and your social media strategy, so that when you put together a professional video and it draws a response, you're able to convert on those leads.
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