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Professional Video Production versus Videography

Professional Video Production versus Videography

Let’s go over some video terms. Professional Video Production is what businesses use. When you see a TV Commercial or a Featured Social Media Ad, it was produced by a professional video production agency. This involves a process, a team of skilled professionals, professional cinema quality production gear, and a proven track record of success.

Videography usually involves a videographer – a one-person team that usually captures video with a lower end camera series like a DSLR or even ENG-style camera. Think weddings. Think lower budget.

This is important to understand because there is a huge difference. A difference in the approach, skill, track record, and cost.

Videography versus Cinematography

Videography is good for very small budgets. It’s good for weddings, but it’s not good for a business that is trying to capture more clients. It’s not good for a brand that is trying to stand out from its competition. When you are trying to set a video budget for your company, ask yourself what level of return are you after. Just the level of video camera — not to mention the team, the gear, and the rest of the process – can help you understand why a professional video production company works with budgets in the tens of thousands while a videographer will work in the hundreds.

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Jonathan Weiner

Jonathan is the Owner and Executive Producer at 360 Visuals, Inc. He produces video commercials & photography shoots for companies of all sizes across North America.